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Goodyear and Tender One Sail Into Luxury Boating Market

July 5, 2025

By Allison Watkinson
TLL Reporter
Goodyear Tire & Rubber Company is launching a line-up of licensed rigid inflatable boats (RIB) in partnership with Tender One’s G-Tender brand.
Developed through extensive market research, the project offers high-tech advances based on the G-Tender line by the Italian bosting company, Tender One.
“Being chosen by Goodyear for its debut in the luxury boating world with one of our models is a great source of pride,” said Tender One founder, Davide Gessa. “We are honored and increasingly motivated to bring such a prestigious and globally recognized brand to the sea. We are confident that the boat’s quality and innovation will be immediately appreciated by the premium market, making this a landmark model in the world of sport inflatable boats.”
Backed by multiple collaborative partnerships, G-Tender is developing several boats for the Goodyear brand across a range of size options.
The first Goodyear Carbon RIB model to reach the retail market offers capacity for up to 24 people, with a measurement of 10.60 meters in overall length.
Called the Goodyear RIB G-10, the licensed boat is powered by two Yamaha 450 XTO outboard engines and offers options for either bow thruster or joystick control.
In addition to the Yamaha outboard engines, the project features helm seat upholstery from Atelier Zanasi and patented carbon fiber fabric from Evolution Tech Lab.
The Atelier Zanasi upholstery design features a colored weave that was handcrafted exclusively for the Goodyear Carbon RIB collection.
These key features will be presented during the boat’s official debut during the 2025 Genoa International Boat Show from September 18 to 23, 2025.
Tender One specializes in the design, production and distribution of exclusive boats for the premium nautical market.
Since 2016, Tender One has been the exclusive producer and distributor of G-Tender, a brand of inflatable and maxi RIBs built at its Olbia facility in Sardinia, Italy.
The Goodyear Tire & Rubber Company is a multinational company that develops and manufactures high-quality products designed for automobiles, trucks, aviation vehicles, off-road machinary and more.
The licensing partnership between the companies was facilitated by IMG Licensing.

Image courtesy of Goodyear and Tender One.

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Filed Under: Editorial, Open Content, Boats and Vehicles, Top Story, TLL, Recent Headlines, Archive, Articles, Featured Tagged With: Goodyear, Goodyear licensing, The Goodyear Tire and Rubber Company, boats and vehicles, G-Tender, Tender One

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