Global retail sales of Teenage Mutant Ninja Turtles exceeded $1 billion in 2014, according to a Viacom International Media Networks executive at a Nickelodeon-Viacom Australian media event.
“Turtles are a bigger consumer products success story than we ever imagined,” said the exec. The company also has aggressive plans to keep Turtles momentum alive in 2016, including a second sequel movie and expansion into the pre-school market via the new Half Shell Heroes toy line.