By Allison Watkinson
TLL Reporter
Omaha Steaks has entered a licensing agreement with Pets + People to introduce a line of branded pet treats and food toppers.
Through the agreement, Pets + People will design, manufacture and distribute a range of pet treats and food toppers that focus on Omaha Steaks’ selection of gourmet meats.
“We’re thrilled to collaborate with Omaha Steaks, a brand synonymous with quality and tradition,” said Pets + People VP, Tiffany Salmon. “Our mission is to deliver pet treats that embrace the same standards, made with premium meats and simple ingredients that pack great taste. With the growing trend of pet humanization, pet parents are looking for the same quality they expect for themselves and their families,” added Salmon. “America’s Original Butcher is now serving your furry family members!” Initially founded in 1917, Omaha Steaks is a family-owned company that markets and distributes a wide variety of gourmet meats and premium food products.
In addition to its USDA-approved beef, the company’s portfolio includes a range of high-quuality seafood, pork, poultry, side dishes, appetizers, desserts and entrées.
“We’re incredibly excited to enter the pet space with a partner like Pets + People,” said Omaha Steaks CEO, Nate Rempe. “Pets are a vital part of the family, and this line allows us to create new moments of connection around the flavors our customers already know and love.”
Pets + People is a product design and manufacturing company that focuses on creating licensed pet care collections in partnership with established consumer brands.
Since its founding in 2008, the company has developed products across multiple pet categories such as grooming, oral care, food, fashion, toys, wellness, collars, leashes and more.
The new Pets + People x Omaha Steaks collection is scheduled for a full launch in 2027 across major retailers and e-commerce platforms throughout the U.S.
A limited quantity may be made available through e-commerce channels near the end of 2026.
The licensing partnership with Pets + People was brokered by Global Icons as Omaha Steaks’ exclusive licensing agency.
Image Courtesy of Pets + People, Omaha Steaks and Global Icons.
Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM