By Allison Watkinson
TLL Reporter
Safilo Group has launched a multi-year partnership with Victoria Beckham’s fashion brand to design, manufacture and distribute licensed eyewear.
Running for ten years, the global licensing partnership will offer a full range of branded luxury eyewear with designs for both optical and sun use.
Victoria Beckham’s eponymous fashion brand offers a wide range of items across ready-to-wear apparel, accessories, leather goods and beauty products.
In addition to its e-commerce website, Victoria Beckham products are carried in stores across 50 countries worldwide.
As the founder and creative director of the brand, Beckham takes inspiration from a variety of sources such as art, contemporary style, film and traditional British luxury aesthetics.
“We are excited to welcome to our portfolio one of the industry’s most iconic creative directors,” said Safilo Group CEO, Angelo Trocchia. “Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry,” added Trocchia. “This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment.”
The initial collection from the long-term partnership is scheduled to reach the retail market in January 2026.
First founded in 1934, Safilo Group is a multi-national company that designs, manufactures and distributes high-quality eyewear products through its portfolio of licensed brands.
“I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level,” said Beckham. “Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”
The Safilo Group operates an extensive production and distribution network that includes wholly-owned subsidiaries across 40 countries and more than 40 licensing partners in 70 countries worldwide.
Image Credit: Victoria Beckham by photographer Hippolyte Petit.
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