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Studio 100 Partners With Brand Loyalty For Promotion and Licensing of Vegesaurs

By Allison Watkinson

TLL Reporter

Studio 100 Media has partnered with BrandLoyalty to create a customer loyalty campaign for the upcoming CGI-animated series Vegesaurs.

The companies have signed a five-year agreement for licensing and brand promotion.

“We are delighted to be able to partner with Studio 100 on the upcoming ‘Vegesaurs’ series. A continuing focus for food retailers is to encourage children to choose healthier options, and therefore making vegetables fun through the ‘Vegesaurs’ is a perfect way to connect with kids across the globe.”said Claudia Mennen, CEO of BrandLoyalty.

BrandLoyalty is part of Loyalty Ventures Inc, which is a global provider of tech-enabled, data-driven consumer loyalty solutions.The company provides efficient loyalty campaigns by connecting high-frequency retailers, brand partners, and shoppers. Studio 100 Media remains responsible for the global distribution of content, licensing & merchandising rights for the upcoming series beyond Australia and New Zealand.

Vegesaurs is an action-comedy TV series featuring vegetable and fruit-shaped dinosaurs. The series is based on a concept created by Gary Eck and Nick O’Sullivan. It is targeted at preschoolers and aims to teach children lessons on topics such as sharing, friendship, and healthy eating.

The first season of the show will be available in fall 2022. Studio 100 Media plans to pursue an extensive digital strategy to increase awareness among children and parents through a viral buzz.

Studio 100 Media is an international production and distribution company within the family entertainment sector. The company is known for producing new content, engaging in co-production and co-financing activities, and international distribution of third-party and its own rights. The show is produced by independent Australian producer Cheeky Little. Principal production funding is provided by Screen Australia, with Studio 100 as co-investor.

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