By Allison Watkinson
TLL Reporter
Surge Brands has been appointed by Albanese Confectionery Group to serve as the global licensing agent for their Albanese World’s Best candy brand.
Through the exclusive representation partnership, Surge Brands is developing a licensing program that is designed to expand Albanese World’s Best into new categories and retail markets worldwide.
The agency has already signed its first two partners for the Albanese World’s Best licensing program.
Signed for supplemented beverage collections, the two new partners include Applied Nutrition and No Cap Soda Pop.
“We’re excited to join forces with Albanese World’s Best — a brand celebrated for its commitment to quality, innovation, and its loyal fan base,” said Surge Brands VP, Ari Freedman. “Albanese Confectionery Groups remarkable story and reputation for crafting the world’s best gummies opens the door to limitless licensing possibilities across a wide range of categories,” added Freedman. “We’re especially excited to kick off this journey with our first two partners, Applied Nutrition and No Cap Soda Pop, as we help bring the magic of Albanese World’s Best beyond the candy aisle and into fresh, fun, and unexpected new spaces.”
Applied Nutrition has been selected to introduce a line of nutritional supplements and energy drinks featuring Albanese World’s Best gummi flavors.
No Cap! Soda Pop is developing a range of nutritional sodas that are inspired by the licensed candy brand’s gummi varieties.
“We’re excited to partner with Surge Brands and bring Albanese World’s Best brand with our signature flavor experience to life in fresh, unexpected ways,” said Albanese Confectionery Group co-president, Bethany Albanese. “Our mission has always been to deliver the highest quality flavor experience, and this new licensing program allows us to give fans even more ways to enjoy what makes Albanese World’s Best so special. We’re thrilled to welcome Applied Nutrition and No Cap Soda Pop to the Albanese family as we partner together to expand into exciting new categories.”
Initially founded in 1983, Albanese Confectionery Group is a family-owned and operated company that creates and manufactures high-quality gummies, chocolates and candies.
A sister company to Surge Licensing, Surge Brands is a global agency that focuses on representing properties across the corporate, luxury, food and confectionery categories.
The agency specializes in building brands, franchises and IP by securing partnerships that span multi-platform entertainment and licensed consumer products.
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