By Allison Watkinson
TLL Reporter
Swizzels has partnered with Emma Bridgewater for a licensed pottery collection inspired by the Love Hearts candy brand.
Brokered by Blonde Sheep Licensing, the collaborative partnership will offer a range of hand-painted tabletop pottery that feature messages and images from Love Hearts candy.
“Love Hearts have always been about sharing moments of happiness and love,” said Blonde Sheep CEO, Natasha Dyson. “Partnering with Emma Bridgewater allows the brand to take that sentiment beyond sweets, creating keepsakes that families and friends can cherish for years to come.”
Founded in Britain in 1985, Emma Bridgewater is a ceramics manufacturing company that focuses on creating earthenware pottery with traditional techniques.
Created in the company’s signature artistic style, the whimsical collection will feature Love Hearts messages such as Love, Kiss and Hug, as well as offer options for personalized pottery products.
The Love Hearts pottery collection will be available for purchase beginning on January 17 through the Emma Bridgewater website and John Lewis retail stores.
Owned by the Swizzels confectionary company, Love Hearts is a long-standing British candy brand that is known for its heart shaped motifs and romantic messages.
Blonde Sheep is an international licensing agency that works with its clients to increase revenue through brand expansion, licensing partnerships and consultation services.
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