By Allison Watkinson TLL Reporter Hi-Chew has appointed the Beanstalk licensing agency to extend its fruit candy brand into new product categories.Beanstalk is a global brand extension licensing agency that works alongside its clients to develop licensed products and services.The agency offers a wide range of services such as licensing representation, cultural intelligence, … [Read more...] about Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand
Beanstalk
Pacsun and The Met Combine Art and Fashion
By Gary Symons TLL Editor in Chief Pacsun and The Metropolitan Museum of Art are building on their collaboration with their new Greek and Roman Collection, brokered by The Met’s global exclusive licensing agency, Beanstalk. "This remarkable release signifies the fourth chapter in the collaborative journey, ushering in an enticing new era of art-inspired fashion," the … [Read more...] about Pacsun and The Met Combine Art and Fashion
Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys', on behalf of the agency's first client, Diageo. Diageo is a multinational alcoholic beverage company. It currently operates in more than 180 countries and produces in more than 140 sites around the world. “The interest we have seen … [Read more...] about Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo
Esports Giant Launches Mobile Game Controller
ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR, the leading mobile controller developer of mobile gaming hardware. The partnership with ESL and RiotPWR kicked-off earlier in 2021 with … [Read more...] about Esports Giant Launches Mobile Game Controller
Beanstalk Lands Contract With Kelloggs
Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world's largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These … [Read more...] about Beanstalk Lands Contract With Kelloggs
Dole Says Aloha With New Licensing Agent Beanstalk
THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world's largest producer of … [Read more...] about Dole Says Aloha With New Licensing Agent Beanstalk
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers ... and even Spartans ... need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer … [Read more...] about Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
US Army Inks Licensing Deal With The Fan Brand
So, would you like that lampshade in camo? It's a fair question, as the US Army became the first branch of the U.S. Armed Forces to execute a license agreement with The Fan-Brand to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s iconic logo and colors. Beanstalk, the US Army’s official … [Read more...] about US Army Inks Licensing Deal With The Fan Brand
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Think of it as one more challenge for your New Year's Resolution to lose weight, as you pack on some more pounds with Diageo's new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys … [Read more...] about Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
IT’SUGAR NoHo: Pink, Sweet & Raunchy
Every once in a while, we like to get out of the office and do some window shopping. Have requests for a future store check? Contact the editor at karina@plainlanguagemedia.com with the stores you'd like to see in the New York City area. This month, we checked out a confectionery retailer that seeks to indulge pop culture trends as well as a sweeth tooth. Founded in 2006 by … [Read more...] about IT’SUGAR NoHo: Pink, Sweet & Raunchy