Manic Panic and Shalom International Rock Out With Licensed Holiday Collection

By Allison Watkinson
TLL Reporter
Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.
The partnership between the two companies was brokered by Manic Panic’s exclusive licensing agency, Pacific Swell Brands.
“Shalom International has been an incredible licensing partner in every step of the development of the Manic Panic bath and body collection,” said Pacific Swell president, Vivian Velasco. “Their team’s experience and knowledge on current trends were a great asset and they tapped into Manic Panic’s punk rock roots to bring the line to life.”
The licensed Manic Panic Bath and Body Holiday collection includes colorful and distinctive packaging and high-quality products such as bath bombs, body oil, body wash, hand creams, cooling eye masks and bath salts.
It also features a range of holiday gift sets such as the On The Road Travel set, the After Party Bubble Bath set and the 12 Days Of Beauty Bath and Body Advent Calendar.
“We are very proud of these products, from the quality to the look and feel,” said Manic Panic co-founder, Tish Bellomo. “The collection is a fun and festive way to pamper yourself or your loved ones during the holiday season.”
Founded in 1961, Shalom International is a fashion wholesale company that provides import, production and distribution services for a wide range of product categories and consumer demographics.
“Manic Panic’s knowledge in creating bold and vibrant products was a perfect match to Shalom’s strong capabilities in creating unique, high-quality bath and body collections,” said Shalom International VP, John Mestel. “Working with Tish, Snooky and their team in developing this line was a fun and creative journey.”
Manic Panic is an international punk lifestyle beauty brand that creates cruelty-free, vegan, and globally compliant hair dyes, cosmetics and personal care products.
Manic Panic was initially created in 1977 by the punk rock entrepreneur sisters, Tish and Snooky Bellomo.
The company donates 15 percent of its proceeds on an annual and monthly basis to various charitable organizations such as City of Hope, True Colors United, World Wildlife, Visual AIDS and more.
The Manic Panic Bath and Body Holiday collection is currently available for purchase through the official Manic Panic website and at Macy’s Backstage retail locations during the holiday season.