By Allison Watkinson
TLL Reporter
Guy Fieri has partnered with the RSVLTS fashion brand for a collection of licensed apparel and accessories inspired by Flavortown.
Facilitated by IMG Licensing on behalf of the Flavortown brand, the collection features a full spread of licensed apparel and accessories with artistic designs directed by Guy Fieri himself.
“This collab has been a dream since day one,” said RSVLTS co-founder John Tramutolo. “Back when RSVLTS was just getting started, we always talked about how incredible it would be to do a collection with Guy Fieri, to get to that level of partnership with one of the biggest personalities in entertainment,” “His energy and creativity align perfectly with RSVLTS and where we’ve always wanted to go as a brand,” added Tramutolo. “To bring this to life has been surreal—and the result is something our team has been incredibly proud of to work together directly with Guy.”
Built with RSVLTS’ signature KUNUFLEX material, the capsule collection offers a wide range of styles including short-sleeve button-down shirts, a western-inspired roper shirt, hats, a grilling apron and more.
The designs featured in the collaborative collection include Guy Fieri-themed slogans like Mas Santo, Mayor of Flavortown, Knuckle Sandwich, Rollin’ Out, Flame Grillin, The Fieri and Love, Peace & Taco Grease.
“RSVLTS has been a go-to brand for me on and off camera for a while now,” said Fieri. “So with this collab, I’m stoked to bring some flavor to your wardrobe with our new Flavortown collection. Flavor isn’t just in the kitchen…it’s a lifestyle!”
The full Guy Fieri fashion collection is available online through RSVLTS official e-commerce store.
Select items from the collection are also available in-store at FACE Amusement Group’s Downtown Flavortown hospitality attraction in Pigeon Forge, Tennessee, while supplies last.
Launched in 2012, RSVLTS
(Roosevelts) is a fashion brand that creates clothing and accessories that feature original designs and officially licensed pop-culture properties.
RSVLTS products are created using the brand’s proprietary poly-spandex-blend material called KUNUFLEX to ensure super soft, comfortable and stretchy apparel.
Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown.
He has been featured as the host of popular Food Network series such as Diners, Drive-Ins & Dives, Guy’s Grocery Games, and Tournament of Champions.
Guy Fieri and his related brands are represented by WME, which is part of the Endeavor network alongside IMG.
Photo Source: PRNewsfoto/RSVLTS.