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The London Studio Brokers Deal Between Pear Tree Press and Calypso Cards

July 29, 2025

By Allison Watkinson

TLL Reporter

The London Studio has secured a licensing agreement with Calypso Cards on behalf of Emma Randall’s Pear Tree Press brand.

Through the new partnership, Calypso Cards will publish and distribute a range of licensed greeting cards for the brand across North America.

The Pear Tree Press collection will be sold exclusively by Calypso Cards in the US and through its Paper E Clips distribution partner in Canada beginning in January 2026.

“We are always on the lookout for striking and intelligent art that appeals to our discerning customer base and there’s no doubt that Pear Tree Press stands out in a highly competitive greeting cards market,” said Calypso Cards managing director, Dalton Laluces. “We’re very much looking forward to bringing Emma’s designs to the US and Canada for the first time!”

Founded in 2023 by Randall, Pear Tree Press is a design brand that features original, hand-drawn illustrations and typography by the acclaimed children’s book illustrator.

Randall first joined The London Studio’s Artists Collective last year to further expand her art brand through licensing and retail initiatives.

The London Studio is currently in discussions with Calypso Cards about future launches for its portfolio of independent art brands.

“It was a delight to be introduced to Emma’s colorful, whimsical designs and a real thrill to secure her services for our business,” said Calypso Cards creative director, Nicky Burton. “We pride ourselves on working with stylish, original artists like her and we are hoping to collaborate further with the Artists Collective for future releases with more of their incredible independent artists.”

First established in 2004, Calypso Cards is a publishing and distribution company that specializes in greeting cards, stationery and gift items.

The company curates a collection of high-quality products in partnership with independent artists and designers.

Its products are sold through specialty retailers located throughout North America.

“I was delighted to meet the lovely team at Calypso Cards,” said Randall. “It’s a company that continues to innovate in the greetings card industry and is an ideal partner for our first foray into the US market. I am excited to see Pear Tree Press cards launch in the USA and Canada soon!”

The licensing agreement was negotiated and managed by The London Studio’s director, Soula Zavacopoulos, who also serves as the founder of the Artists Collective.

The London Studio is an independent design house and artist representation company that develops branded lifestyle products through licensing collaborations.

It formed its London Studio Artists Collective community in 2023 to promote and support its global network of independent artists.

Photo Credit: Pear Tree Press/Calypso Cards.

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Filed Under: Editorial, Open Content, Top Story, TLL, Recent Headlines, Gifts/Novelties, Archive, Articles, Featured, Stationery and Paper Products, Lifestyle Tagged With: art and design brands, greeting card licensing, Emma Randall, Calypso Cards, Pear Tree Press, The Artists Collective, The London Studio

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