By Allison Watkinson
TLL Reporter
Joe Fresh and Loblaw’s Life at Home label are partnering with Crayola for an apparel and homewares collection inspired by the brand’s retired crayon colors.
The limited-edition collection includes over 65 products that feature recently reintroduced Crayola colors like Dandelion Yellow, Blizzard Blue and Magic Mint.
From the Joe Fresh fashion brand, the collection will offer a selection of cozy clothing like sweatshirts, t-shirts, matching sweatsuits and more.
The items in the Joe Fresh x Crayola line will be available across a wide range of sizes intended for adults, kids, toddlers and infants.
“Color is a big part of our DNA at Joe Fresh, so we knew we had the opportunity to build something special with our partners at Crayola, an iconic brand that loves color just as much as we do,” said Joe Fresh VP, Meghan Lengyell. “We were inspired by Crayola’s retired colors to create a fresh, colorful collection, with cute tees and sweats along with easy lunch bags and food containers that make back to school a little more fun.”
From the Life at Home brand, the licensed collection is offering a variety of functional lifestyle items for the back-to-school season.
This includes products such as lunchboxes, backpacks, water bottles and food containers.
“This collaboration is about more than just fashion—it’s about celebrating and bringing colour to everyday moments,” says Crayola Canada marketing director, Margot Somerville. “Every piece is designed to spark joy, ignite creativity, and bring back cherished childhood memories for the whole family. It’s been an amazing experience working with Joe Fresh to bring this vision to life.”
The Joe Fresh collection is available online and in select stores across Canada, while the line from Life at Home will be sold exclusively in-store at participating Loblaws locations.
Founded in 2006, Joe Fresh is an affordable fashion brand that offers accessible apparel, accessories, and footwear.
The brand’s products are available across Canada at more than 1,450 retail locations.
Crayola is a global company that offers a portfolio of art tools, resources, crafting activities, toys, digital platforms, entertainment and location-based experiences.
Image Courtesy of Crayola, Joe Fresh and Life at Home.
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