By Gary Symons
TLL Editor in Chief
Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts.
The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. Energizer said the lineup combines the brand’s lighting technology with Jeep’s reputation for off-road durability.
“With this collaboration, the Jeep brand and Energizer are inspiring the next generation of explorers, adventurers and outdoor lovers to get out and stay out longer,” said Lori Shambro, executive vice president and chief marketing officer at Energizer.
The product lineup includes:
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Sleek Metal Flashlight: Made from aircraft-grade aluminum, this flashlight offers up to 1,250 lumens of brightness and includes built-in magnets and an adjustable clip for hands-free use.
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Power Indicator Flashlight: Features a digital display showing real-time battery life and runtime, allowing users to adjust brightness to extend usage.
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Multi-Purpose Handsfree Light: A rechargeable clip-on or wearable light with motion-sensor technology for hands-free operation.
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Hybrid Metal Headlamp: The brightest headlamp in the collection, offering up to 2,100 lumens of brightness with hybrid power options.
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Hybrid Lantern+: Provides 1,000 lumens, hybrid power, internal storage, a built-in power bank and a removable puck light for added versatility.
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Key Chain Light: An ultra-portable light designed for quick use, attachable to keys, backpacks or belt loops.
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High Lumen Metal Flashlight: The brightest product in the series, delivering up to 10,000 lumens in Boost mode and doubling as a power bank.
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Hybrid Headlamp: A lightweight headlamp with hybrid power options and multiple LED modes, including red, green and white.
“As category leaders with a shared legacy of performance and trust, the Jeep and Energizer brands make a powerful team,” said Jeep’s director of licensing and merchandise, Robin Freed James.
The collaboration was facilitated by IMG Licensing and reflects Energizer’s strategy to expand its portable lighting category. The company, headquartered in St. Louis, is one of the world’s largest producers of batteries and portable lighting products, with brands including Energizer, Eveready, Rayovac and Varta.
Jeep, owned by Stellantis, has leveraged its brand across multiple product categories beyond vehicles. For more than 80 years, the automaker has successfully marketed its SUVs as symbols of adventure and off-road capability.
Energizer said it expects the new lighting products to appeal to consumers seeking durable and versatile gear for camping, trail use and other outdoor activities.