By Gary Symons
TLL Editor in Chief
Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands.
The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered with Walmart on a second ecommerce portal.
Paramount Global has now unveiled the Paramount Shop, which features products from the company’s portfolio of current hits as well as Paramount classic properties from its free-to-air, cable, theatrical films and streaming platforms.
The platform will feature a broad array of products representing more than 125 brands and characters totaling over 7,000 items and more than 50,000 unique products from Paramount brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount Pictures, SHOWTIME, and more.
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The company says fans visiting the Paramount Shop will now be able to engage with their favorite characters and content, including Baby Shark, Beavis and Butt-Head, Billions, Blue’s Clues, Clueless, Coming to America, CSI, Daria, Dexter, Drunk History, Grease, iCarly, Jersey Shore, Mean Girls, PAW Patrol, Scream, Soul Train, SpongeBob SquarePants, South Park, Star Trek, Survivor, Teenage Mutant Ninja Turtles, The Godfather, Top Gun, Twin Peaks, Wolf Pack, Workaholics, Yellowjackets, and Yellowstone, among many more.
“Paramount Shop plays a key role in Paramount’s multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company’s popular content and culture-defining brands,” said Pam Kaufman, President and CEO International Markets, Global Consumer Products & Experiences, Paramount. “It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands.”
Kaufman says the Paramount Shop provides an easy and thoughtful customer interface, while offering an elevated and dynamic shopping experience with cinematic photography and a sleek design. Fans on the site will also have a seamless opportunity to engage with Paramount+. Items available for purchase will span categories including apparel, accessories, collectibles, costumes, home, party goods, publishing, toys, exclusive memorabilia as well as unique co-brands.
Products and collections will be updated as the platform continues to rollout authentic collaborations inspired by the brands, characters and franchises that fans love, the company said.
As well, Paramount says the new shop is truly global from day one, as it has the ability to ship worldwide. Additionally, there will be localized experiences in the US, Canada, UK and Germany, with plans to expand those local versions over the course of the next year.