The Licensing Letter

Barb Grimm

Ariella Maizner Partners With IMG To Develop Theme Brand

By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand

ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022

By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Cross Creek Pictures to produce the animated musical Melody. Melody will be created and directed by Jeremy Zag. ZAG will debut the film to potential licensing partners at the 2022 Licensing Expo this week in Las Vegas Cross Creek Pictures is an award-winning, independent production studio. … [Read more...] about ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022

Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond

By Allison Watkinson TLL Reporter Hasbro, Inc. has announced the completion of its licensing acquisition of D&D Beyond from Fandom, Inc. D&D Beyond is the massively popular digital RPG toolset and game companion to the iconic fantasy franchise, Dungeons & Dragons. It features online versions of the official Dungeons & Dragons fifth edition books, as … [Read more...] about Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond

Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee

By Allison Watkinson TLL Reporter Stan Lee Universe has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios and Disney for global use in media and experiences. Stan Lee Universe is a joint venture between Pow! Entertainment and Genius Brands International that is focused on maintaining and expanding Stan Lee's legacy through licensing deals … [Read more...] about Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee

Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries

By Allison Watkinson TLL Reporter Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products. The upcoming consumer products line will include radio control vehicles, ride-ons, and playsets. The first collection is being released to all channels of wholesale distribution and is set to hit stores in … [Read more...] about Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries

Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo

By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys', on behalf of the agency's first client, Diageo. Diageo is a multinational alcoholic beverage company. It currently operates in more than 180 countries and produces in more than 140 sites around the world. “The interest we have seen … [Read more...] about Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo

Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal

Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal

Warner Unveils Magical Licensing Deals for Fantastic Beasts

WarnerMedia Global Brands and Experiences is launching a collection of products to celebrate the upcoming film Fantastic Beasts: The Secrets of Dumbledore. Fantastic Beasts: The Secrets of Dumbledore is the newest adventure in the Wizarding World created by J.K. Rowling. The film features an ensemble cast led by Oscar winner Eddie Redmayne and two-time Oscar nominee Jude … [Read more...] about Warner Unveils Magical Licensing Deals for Fantastic Beasts