By Gary Symons
TLL Editor in Chief
Leading global licensing agency Beanstalk has just been appointed to represent the historic Ritz Paris hotel brand.
Ritz Paris is one of the world’s most famous hotels since it was founded and built by the legendary César Ritz more than 125 years ago. The hotel is so synonymous with glamor and opulence that the very name “Ritz” has entered the English language as both a noun and a verb denoting luxury and quality.
“We are thrilled to partner with Ritz Paris, a brand with global resonance that epitomizes luxury and elegance,” said Allison Ames, President and CEO of Beanstalk. “As one of the world’s most revered brands, we believe there is significant potential to distill the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives. We look forward to carefully extending the brand’s reach with partnerships that celebrate its storied past and reflect the luxury and sophistication for which Ritz Paris is renowned.”
Beanstalk notes the Ritz lifestyle has been embraced by artists, trendsetters and other luminaries throughout the ages, and the brand’s historical links with the worlds of art, cinema, fashion, literature and music are woven deeply into its DNA. As its exclusive global licensing agency, Beanstalk says it will extend Ritz Paris into a variety of lifestyle categories through partnerships that reflect and celebrate the glamour, heritage and timeless elegance the brand epitomizes.
The agencies goal will be to leverage its expertise in brand extension to develop a curated collection of lifestyle products that echo the unparalleled legacy and embody the spirit of Ritz Paris. Ames says the licensing program will invite consumers around the world to enter the Ritz universe and experience the pinnacle of French luxury through a broad range of products across categories including home décor, furnishings, apparel, accessories, fragrance, and more.
While the Ritz is world famous for luxury travel, Beanstalk is equally well regarded in the licensing world, and Elodie Roux, Brand & Marketing Director of Ritz Group, says her team is excited to begin work with the agency.
“We are delighted to partner with a premier global brand extension agency and a team that understands our truly unique brand proposition and rich heritage,” said Roux. “We are convinced we have found the right team to help us further expand the Ritz universe and we look forward to seeing the exciting future that lies ahead of us unfold.”
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