By Allison Watkinson
TLL Reporter
Yvonne Ellen London has appointed the Beanstalk brand management agency to extend its international licensing program into new product categories.
Created by artist and designer Yvonne Fisher, Yvonne Ellen London is a British lifestyle brand that offers a portfolio of hand-drawn illustrations and prints with a vintage-inspired artistic aesthetic.
“We are delighted to be working with Beanstalk to explore new licensing opportunities for our brand,” said Fisher. “We look forward to developing new partnerships that add charm and intrigue to the lives and homes of consumers around the world.”
Through this new partnership, Beanstalk will work alongside the Yvonne Ellen London team to expand the brand into additional product categories such as stationery, fragrances, fashion, accessories and more.
Beanstalk will also work to expand Yvonne Ellen London’s existing presence in licensed home décor, textiles and gifts.
“We are thrilled to welcome Yvonne Ellen to Beanstalk,” said Beanstalk MD, Ian Joynson. “Yvonne Ellen’s creative vision has established the brand as a beloved lifestyle leader, and we look forward to collaborating closely to further grow its licensing footprint, bringing its charming and playful designs to even more consumers worldwide.”
A member of the Omnicom Specialty Marketing Group (OSMG), Beanstalk is a global licensing agency that offers a wide range of services to its clients.
This includes services such as brand expansion, digital media, manufacturer representation, licensed product development, cultural intelligence, partnership negotiation, legal services and more.
BrandTrends and Pulse Partners Put AI to Work on Market Research