By Gary Symons
TLL Editor in Chief
Moonbug Entertainment has teamed up with Build-A-Bear Workshop to launch their first collaborative CoComelon collection.
The new line is designed to bring all the musical charm of CoComelon to Build-A-Bear’s line of furry plush pals.
Available now, the collection allows CoComelon fans to dress their favorite bear in cute outfits, all featuring the CoComelon logo, and enjoy catchy songs that bring playtime to life.
For example, Build-A-Bears can be dressed up in a new CoComelon sleeper, keeping their furry friend cozy in a ‘onesie’ for stuffed animals, emblazoned with the colorful CoComelon pattern of zig zags and music notes, or the stylin’ CoComelon T-Shirt.
Music is central to CoComelon, as well as to the new Build-A-Bear collection. Fans can sing and play along to CoComelon songs and nursery rhymes with new 2-in-1 sound chips. Kids can sing about what they’re thankful for with the “Hello!” and “Thank You” 2-in-1 sound chip; or press the paw to hear classic nursery rhymes with the “Twinkle Twinkle Little Star” and “Peek a Boo” 2-in-1 sound chip; or bounce along in the bus and down at the farm with the “Wheels on the Bus” and “Old MacDonald” 2-in-1 sound chip.
“This collection brings the vibrant CoComelon world to Build-A-Bear’s furry lineup, combining interactive play with catchy songs,” said Stephanie Bailey, Global Head of Toys and Hardlines at Moonbug Entertainment. “We can’t wait for CoComelon fans to sing along to this adorable collection of looks and music.”
The collection is available now, so fans can shop the exclusive collection at Build-A-Bear Workshops and in the Build-A-Bear U.S. and U.K. online stores.