Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup
Consumer Electronics
ZAG’s Miraculous Signs With Disney and New Product Partners
The hit series Miraculous - Tales of Ladybug & Cat Noir has been signed on for seasons four and five, and high ratings are now driving several new licensing deals. Julian Zag, Executive Vice President, Global Operations, says the company has signed several "top tier" partners over the past month for a wide range of consumer products and services. Newly signed consumer … [Read more...] about ZAG’s Miraculous Signs With Disney and New Product Partners
Mic Company Shure Looks For Licensing Partners
Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program By Gary Symons TLL Editor in Chief Shure is about as big a name as you'll find in the microphone and audio business, having provided mics for music, public speeches and journalists for close to a century. During my decade working as a broadcast journalist with CBC News in Canada, for … [Read more...] about Mic Company Shure Looks For Licensing Partners
Tetris Waffle Maker Shows You Should Play With Your Food
Lisle Licensing takes the Tetris brand forward in 2021 The video game property Tetris and their UK-based licensing agent Lisle Licensing have launched a slate of new deals, including one for a hilarious new Tetris waffle maker from Fizz Creations. Apparently, someone with a love of trapezoids realized waffles are just a lot of tasty Tetris shapes packed together, and decided … [Read more...] about Tetris Waffle Maker Shows You Should Play With Your Food
Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
The smartphone specialist tech accessory company Casetify is ringing in the New Year with a new collection of tech based on the beloved Disney character Mickey Mouse, who started it all. In collaboration with Disney, the company will be producing this year a wide range of cases and other accessories for iPhones, Samsung phones, AirPods, iPads, and Apple Watches. Included in … [Read more...] about Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Contact the editor at karina@plainlanguagemedia.com Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery following a difficult second quarter of 2020 and lackluster -0.9% growth … [Read more...] about Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
Share of Retail Sales of Licensed Consumer Electronics, by Property Type, U.S. & Canada
Retail Sales of Licensed Consumer Electronics, by Property Type, U.S. & Canada
Retail Sales of Licensed Consumer Electronics
CES Highlights
Some of the most interesting innovations to come out of CES 2017 embrace this year's top each trends—including voice-activated AI assistants (Amazon's Alexa takes the lead based on the number of products using the tech), self-driving cars, even bigger and thinner display screens (including TVs whose width is just under 4 mm and curved screens on laptops), and robots. Mattel … [Read more...] about CES Highlights