The Licensing Letter

Trademarks/Brands

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF

BrandGenuity Mixes Well With Kahlúa

Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Canadian Bill Could Change the Game for Streaming Services

By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees.  The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services

Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019

Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey. Of the total $114.0 billion in licensed retail sales estimated in the territory, sales … [Read more...] about Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019