By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse's Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The … [Read more...] about Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
Lifestyle
Manga Licensing: Ukonic Secures Deal For Naruto Product Line
The anime and manga publisher VIZ Media has teamed up with Ukonic to bring "Naruto Shippuden" products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or office, from area rugs and furniture to small kitchen appliances. "Creating exceptional items that fans love is our passion," says Martin Butler, CEO and … [Read more...] about Manga Licensing: Ukonic Secures Deal For Naruto Product Line
Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs
By Gary Symons TLL Editor in Chief Yuga Labs is suing a conceptual artist over allegations of copyright infringement of its Bored Ape Yacht Club line of NFTs. The case will be among the most hotly watched for legal experts in the nascent NFT sector, as courts struggle to establish clear copyright laws for non-fungible tokens. The dispute centers on Ryder Ripps, an artist … [Read more...] about Feature Report: Bored Apes Lawsuit May Set Precedent for IP Protection in NFTs
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup
The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of collectible figures. The new collectibles will be available for pre-order … [Read more...] about Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup
TV Licensing: House of the Dragon Merch Arrives on WB Shop
By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular … [Read more...] about TV Licensing: House of the Dragon Merch Arrives on WB Shop
Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
The venerable Anime series Y-Gi-Oh! has partnered with APMEX on the release of a line of collectible gold and silver coins. Bucking the cryptocurrency and NFT trend, the coins are physical objects that you can actually pick up and put in your real life pocket! The deal was struck between license holder Konami Cross Media of New York, and APMEX, the nation's largest precious … [Read more...] about Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Rubies, the world's largest costume company, has appointed Graham Gardiner as its new commercial director. Gardiner, who has worked with Rubies since 2006, has been appointed commercial director for the UK, Central and Northern Europe. Rubies says the appointment is part of a new strategy to continue the reinvigoration of the business. Graham's brief will be to oversee the … [Read more...] about Who’s News: Rubies Appoints New Commercial Director for UK, Central & Northern Europe
Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment