In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
Preschool
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Daniel Tiger Signs Nine New Licensing Deals
The Emmy-winning PBS KIDS series Daniel Tiger's Neighbourhood has inked agreements with nine new and existing partners for a range of licensed products that will expand the offerings for the hit preschool brand throughout 2021 and 2022. Daniel Tiger's Neighbourhood is produced by Fred Roger's Productions, which worked with its global licensing agent 9 Story Brands to land the … [Read more...] about Daniel Tiger Signs Nine New Licensing Deals
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
Italian Football Star Joins 44 Cats For Charity Initiative
It's hard to say which Italians love more—cats or football—but you certainly can't go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco Verratti and the four feline protagonists from the popular show 44 Cats. The partnership was formed as the UEFA European Football Championship is around the … [Read more...] about Italian Football Star Joins 44 Cats For Charity Initiative
Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Random House Partners on Dr. Seuss Schoolbooks
Dr. Seuss has likely taught as many kids to read as anyone on Earth, and now Dr. Seuss Enterprises is getting even deeper into the education business through a partnership with Random House Children's Books. The two companies are collaborating on the publishing and distribution of multi-subject Dr. Seuss Workbooks, a new series for students in preschool through third … [Read more...] about Random House Partners on Dr. Seuss Schoolbooks
Boat Rocker Lassos New Licensees For Dino Ranch
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch
Care Bears Get Busy With Licensing Deals
The venerable Care Bears and brand owner Cloudco Entertainment have dived deep into the licensing pool and come up with a wide slate of deals in the apparel sector. Cloudco says it has signed a number of new partnership agreements in the apparel category. They include Bentex for kids apparel and swimwear; Centric for kids and adult sleepwear and hosiery; Freeze for adult … [Read more...] about Care Bears Get Busy With Licensing Deals
Charlesbridge Partnering On Chicken Soup For the Soul Series
The folks at Chicken Soup for the Soul LLC will be bringing their positive message to kids, in a new joint venture with children's book publisher Charlesbridge, launching this fall. The companies say two new lines of books, Chicken Soup for the Soul BABIES (for ages 0-3) and Chicken Soup for the Soul KIDS (for ages 4-7), will focus on childhood social and emotional well-being … [Read more...] about Charlesbridge Partnering On Chicken Soup For the Soul Series