The Licensing Letter

LDD

Worldwide Retail Sales of Licensed Merchandise, by Product Category

  Product category performance in 2017 was influenced by two key factors: property type and retail channel. Products were likely to do best if they were: (1) based on entertainment, fashion, or sports properties; and (2) sold online or via value, dollar/discount, and/or grocery channels. Conversely, products were most likely to struggle if they were: (1) based on art … [Read more...] about Worldwide Retail Sales of Licensed Merchandise, by Product Category

Preschool Properties With Some Licensing Activity

The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. You've seen the top 20 list—now TLL is releasing a selection previously available only to paid subscribers. See below for an accounting … [Read more...] about Preschool Properties With Some Licensing Activity

Global Retail Sales of Licensed Preschool Products By Product Category

  Return to the main index of retail sales of licensed preschool merchandise. Definitions Toy: Plush, action figures, role play, dolls, playsets, board games, infant toys, learning toys, arts and crafts. Apparel, accessories, soft goods: Apparel for infants, boys, and girls; accessories such as purses, backpacks, and hats; infant layette. Publishing: Books (board, bath, … [Read more...] about Global Retail Sales of Licensed Preschool Products By Product Category

Index: Retail Sales of Licensed Preschool Merchandise

  The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. Although all-ages brands like sports-based properties and Star Wars have made inroads into licensed preschool merchandise, … [Read more...] about Index: Retail Sales of Licensed Preschool Merchandise

TLL’s Guide to Entertainment/Character-based Properties

Feature films, cartoon characters, and television programs are the basis of the bulk of Entertainment/Character licensing. A few properties, such as Hello Kitty and It’s Happy Bunny, which have no antecedent in any medium (they were created for merchandise), are also included here because they are treated much as “traditional” character licenses (rather than, say, like an art … [Read more...] about TLL’s Guide to Entertainment/Character-based Properties