The fashion outlet Gap has announced two major new partnerships for branded eyewear and kids' home products. The eyewear deal sees Gap partnering with the global eyewear company De Rigo, launching their first collection of Gap-branded sunglasses and optical glasses. "As a champion of individuality, Gap embodies a sense of modern American optimism that celebrates what it means … [Read more...] about GAP Partners on New Lines for Eyewear, Home Products
Open Content
Technology: Walmart Expands Its Metaverse Ambitions
By Gary Symons TLL Editor in Chief Walmart is placing its bets on metaverse technologies as it announced the acquisition of an AR developer, and launched new augmented reality shopping experiences. The latter initiative sees Walmart updating its customer shopping app with two new augmented reality (AR) solutions, which are rolling out this month on its iOS app. The new feature … [Read more...] about Technology: Walmart Expands Its Metaverse Ambitions
Amazon Marks Prime Day With Dream House in London
Ecommerce giant Amazon is launching the Prime Day Dream House in London July 6, with a slate of entertainment to mark Prime Day. Prime Day has become a cultural and retail phenomenon, rivalling Black Friday and Christmas as one of the big shopping events of the year. Amazon’s annual Prime Day event takes place on July 12 and 13 this year, and offers millions of deals globally … [Read more...] about Amazon Marks Prime Day With Dream House in London
Manga Licensing: Ukonic Secures Deal For Naruto Product Line
The anime and manga publisher VIZ Media has teamed up with Ukonic to bring "Naruto Shippuden" products into the homes of fans. The partnership, which extends through 2025, covers everything to personalize your home or office, from area rugs and furniture to small kitchen appliances. "Creating exceptional items that fans love is our passion," says Martin Butler, CEO and … [Read more...] about Manga Licensing: Ukonic Secures Deal For Naruto Product Line
Light Fund Channel Swimmers Complete Epic Challenge
The Light Fund's hardy band of marathon swimmers reached France Thursday, and are feeling "euphoric, exhausted and completely humbled." Two teams of swimmers called Team Optimist and Team High Hopes set off from the English coast late at night, and arrived at around 11 p.m. Greenwich Mean Time. “An incredible achievement against all the odds, very tough, extreme weather … [Read more...] about Light Fund Channel Swimmers Complete Epic Challenge
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
British Comic Beano Celebrates 85 Years With New Campaign
The world's longest running weekly comic, Beano, will celebrate its 85th anniversary next year with a national licensing campaign by Rocket. Beano first hit print in 1938, before the Second World War, and became one of the most popular British brands of all time. Country Life even put it on the list of top British brands with The Beatles and James Bond. “Beano is part of the … [Read more...] about British Comic Beano Celebrates 85 Years With New Campaign
Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much more, and first launched in February with ranges on www.IWOOT.com, www.zavvi.com and www.veryneko.com sites. Swizzels is … [Read more...] about Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels
Sports Licensing: Superclub and Bundesliga Launch New Board Game
Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on behalf of Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga (German Football League). Set to launch in October 2022, the … [Read more...] about Sports Licensing: Superclub and Bundesliga Launch New Board Game
Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture
Anish Mehta, who built Cosmos-Maya into an animation juggernaut, is leaving the company to launch a new business venture. Following a 10-year stint building Cosmos-Maya—India’s most successful animation studio—from a 30-member team to a 1200+ strong animation powerhouse, Anish Mehta has decided to move on from his role as CEO. Under Mehta's leadership, the studio has grown … [Read more...] about Who’s News: Anish Mehta Leaves Cosmos-Maya to Launch New Venture