Kangaru, a producer of scented stationery and activities, and candy maker Perfetti van Melle are enjoying the sweet smell of success through their new licensing program. Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022 with its first licenses from Perfetti van Melle. Kangaru will offer innovative bright and colorful scented … [Read more...] about Kangaru Lands a Sweet Deal with Perfetti van Melle
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Garbage Pail Kids Face Off With Madballs
Cloudco Entertainment, owner of the venerable-but-irreverent Madballs™ brand, and The Topps Company, owner of the renowned-yet-subversive Garbage Pail Kids® brand (“GPK”), have teamed up for a collaboration that playfully pits classic 1980s icons and “co-heavyweights of gross” against one another. The collaboration will feature all-new 1980s inspired artwork from veteran … [Read more...] about Garbage Pail Kids Face Off With Madballs
Boat Rocker Hires New Director of Licensing
Boat Rocker Media has appointed Denise Gomez to the newly created role of director of licensing for its Boat Rocker Studios division in the Americas. Gomez formerly worked with WarnerMedia, where she spent 14 years at Cartoon Network in a variety of roles, most recently as senior director of licensing. In her new position with Boat Rocker, Gomez will manage licensing & … [Read more...] about Boat Rocker Hires New Director of Licensing
Toy Revenue in UK Sees 5% Boost in 2020
The toy industry in the UK followed global trends, which generally have seen a significant boost in sales and revenue despite—or perhaps because of—the COVID-19 pandemic. Sales were particularly hot during the first lockdown during the spring in Britain, which saw an astounding 22 per cent boost in spending for the sector, according to figures from The NPD Group. Sales in the … [Read more...] about Toy Revenue in UK Sees 5% Boost in 2020
Universal Licenses Entire Music Catalog For Fitness App
In yet another sign of the momentous changes in the music licensing industry, Universal Music Group has licensed its entire music catalog to the Variis digital fitness app. The deal means app users will be able to work out at home to the music of major recording artists like Taylor Swift, Lady Gaga, Ariana Grande, Billie Eilish, The Weeknd, and many more. It also marks one of … [Read more...] about Universal Licenses Entire Music Catalog For Fitness App
Among Us Video Game Creators Choose Toikido As Toy Partner
The studios behind the trending video game Among Us have chosen the newly formed British toymaker Toikido as their global master toy partner for a line of collectibles, action figures, plush toys, play sets and more. Among Us has become one of the world's most popular games since it was first released in June 2018 by InnerSloth and Dual Wield Studios. The game makers say its … [Read more...] about Among Us Video Game Creators Choose Toikido As Toy Partner
WarnerMedia Shuffles Roles in Co-Pro and Acquisitions
British kid's programming publication Kidscreen has confirmed that VP of kids programming and content strategy Cecilia Persson has left WarnerMedia EMEA, and Zia Bales (pictured) has been promoted. Prior to her departure last month, Persson managed and led programming strategy across EMEA for kids linear and digital platforms including Cartoon Network, Boomerang, Cartoonito … [Read more...] about WarnerMedia Shuffles Roles in Co-Pro and Acquisitions
Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Katy Perry Headlines 'P25 Music', a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games with a massive music collaboration, including a partnership with pop star Katy Perry. The Japanese video game and entertainment franchise … [Read more...] about Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign
Tapatio Partners On Some Hot New Merchandise
If you've had Mexican food, it's almost guaranteed you've had Tapatio, one of the world's most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown … [Read more...] about Tapatio Partners On Some Hot New Merchandise
Spin Master Goes Full Throttle With Supercross Toy Line
Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin' with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master's innovative toy designs, the companies say the first wave of Supercross toys will deliver greater authenticity for kids, collectors and fans of the racing brand. Feld … [Read more...] about Spin Master Goes Full Throttle With Supercross Toy Line