The animated Canadian hit show Dino Ranch has landed a Dino-sized slate of new licensing deals in the US, Canada and EMEA.
Boat Rocker Studios this week announced the new wave of licensing deals for key categories including toddler bedding, hosiery, holiday ornaments, dress up and compilation magazines, with yet more categories to follow.
Dino Ranch has become a breakout hit for 2021 since its launch in January this year. The show was produced by Industrial Brothers and Boat Rocker Studios, in partnership with Disney, to be aired on the Canadian networks CBC Kids and Radio-Canada, and in the U.S. on Disney Junior and DisneyNOW.
The show was a straight out of the gate success and, since launch, has maintained its position as the number one show for kids 2 – 5 in its powerful 12.30 p.m. timeslot and has already been renewed for a second season which will air in 2022. Dino Ranch is also available on Disney+ in the UK, Australia, and the US and the first 26 episodes are available to own on Apple iTunes (U.S.).
“Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the #1 preschool show,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker Studios. “The Dino Ranch YouTube channel (youtube.com/DinoRanch) has engaged fans with a staggering 23M views in 7 months.
“We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike. Jazwares launched an early drop of the Blitz dino plush on Amazon.com in the US and units completely sold out organically in less than two weeks! We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high.”
The concept of the movie, which is a comical cross of old Westerns and Jurassic Park, centres around a dinosaur ranch run by the Cassidy family. The Dino Ranch is home to some of the biggest and wildest dinosaurs roaming the wild frontier, but its themes centre on the importance of family, unity and taking care of the dinosaurs you love.
Thanks to the new licensing agreements, young fans in the U.S. and Canada can snuggle up with their heroes in a Dino Ranch themed bedroom with toddler bedding from Baby Boom Consumer Products, experts at bringing to life toddler, preschool and kids’ favorite entertainment characters in unique and unexpected ways.
High Point Design, a long-established premier destination for all hosiery products, will be producing colorful socks, hosiery and Fuzzy Babba slipper socks for little feet across the U.S. and Canada.
Holiday festivities will have a distinctive Dino twist with ornaments from third-generation family firm Kurt S. Adler, Inc,, the leading importer, and distributor of holiday decorations for 75 years for the U.S. and Canada.
Two new deals have also been signed for the EMEA region. Kids can become their favorite Dino Ranchcharacter with costumes and dress up accessories from Rubies, the world’s largest designer, manufacturer and distributor of licensed and non-licensed fancy dress costumes and accessories for adults, children, and pets. Rubies will manufacture and distribute across multiple territories including the UK & Eire, France, Iberia, Italy, Benelux, Nordics, CEE, Australia and New Zealand.
Kennedy Publishing, the UK’s third-largest and fastest-growing children’s magazine publisher, will be producing special Dino Ranch compilations featuring stickers, gifts, puzzles and colouring.
These new licensees follow hot on the heels of recently announced deals for publishing, apparel, swimwear, sleepwear, home décor, timepieces, dress up and costume characters (U.S./Canada), which begin rollout from early 2022.
Global master toy partner Jazwares launch their eagerly anticipated Dino-sized toy range this fall.