• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons

October 13, 2021

By Gary Symons

TLL Editor in Chief

Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a limited-edition collection of psychedelic aprons using the band’s famous dancing bears.

If you’ve never seen a Hedley & Bennett apron, you can see them often on Top Chefs … or at my house. As I’m a legendarily messy and destructive cook, surrounded by chaos, I have an H&B apron that I’m quite sure would stand up to direct contact with a blowtorch!

Hedley & Bennett say the new Grateful Dead collection is made with the same premium features the company prides itself on, and consists of two custom designed aprons featuring the exclusive Grateful Dead x H&B “dancing chef bears” — the famous Grateful Dead bears remixed with a culinary twist.

In addition, the aprons’ special features include a collectible Hedley & Bennett patch, an official Grateful Dead x Hedley & Bennett collaborative label, and a new, special edition rainbow-gradient H&B ampersand. As a sustainable touch, the denim apron is made with a deadstock fabric sourced in Los Angeles. It is the first officially licensed premium kitchen collection made with the Grateful Dead’s iconic artwork.

“There is so much love for the Grateful Dead in the food world and amongst so many big huge chefs,” said Ellen Bennett, founder and CEO of Hedley & Bennett. “As a Grateful Dead fan myself, I’m so excited to finally share this collection with our #ApronSquad and fellow Dead Heads, old and new.

“We’re are thrilled to spread the Grateful Dead’s positivity and creativity with our community and to honor the band’s legacy with this collection.” 

The collection launches today exclusively on www.hedleyandbennett.com and retails for $105.

The collaboration was negotiated between Eleni Planet, Director of Licensing, Warner Music Group, and Jason Kletzky, President of Collaborations, Hedley & Bennett’s Licensing Agency.

Collaborations Licensing New Agent For World’s Best Apron Maker

Bob Marley Family Inks Deal With Psychedelic Mushroom Company

Filed Under: Editorial, Open Content, TLL, Recent Headlines, Other, Archive, Articles, Featured, Housewares, Lifestyle Tagged With: Food and Beverage Licensing, Houseware licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in