By Allison Watkinson
TLL Reporter
Jewel Branding & Licensing has been signed as the exclusive North American licensing agent for the Natural History Museum in London.
Through the representation partnership, Jewel will work to secure new licensees for the brand across both Canada and the U.S.
“We are thrilled to be partnering with Jewel to expand our brand into the U.S. and Canada markets,” said Natural History Museum licensing head, Maxine Lister. “Their expertise, coupled with their strong design sensibility and strategic approach, makes them an ideal partner to bring the wonder and relevance of the Natural History Museum to new international audiences.”
The licensing program will focus on signing partners across several key product categories including home goods, apparel, gifts, crafts, educational toys, accessories, games, gardening and stationery.
With over 6 million visitors annually, the Natural History Museum is a scientific research centre, educational institution and British heritage brand.
The Museum works to educate visitors and staff on biodiversity and earth science to address the planet’s ongoing climate crisis.
Through its research division, the institution’s 400 scientists are working to find solutions to environmental challenges through reversing biodiversity loss, resourcing green economies and more.
Its licensing program supports this mission by extending the Museum’s influence and revenue through high-quality consumer products inspired by its extensive archive of specimens and historical artworks.
“Representing the Natural History Museum is a true honor,” said Jewel Branding & Licensing CEO, Julie Newman. “We have deep experience working with cultural institutions, and the Natural History Museum stands apart given its foundation in natural history and its global reputation. We’re excited to bring this incredible brand to life in the U.S. and Canadian markets through compelling, purpose-driven consumer products that inspire and educate.”
Jewel Branding & Licensing is a full-service brand management and licensing agency that represents a wide array of designers, cultural institutions and design-based brands.
The agency works to develop and manage licensing programs for it clients across all levels of retail around the globe.
Through its Jewel’s Creative Services division, the agency offers additional services to its clients that relate to trend direction, creative assets, go-to-market processes and more.
Image courtesy of Jewel Branding & Licensing and the Natural History Museum.
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