By Allison Watkinson
TLL Reporter
LAWLESS Beauty and LoveShackFancy have launched a collaborative partnership to introduce new shades to the beauty brand’s lipcare portfolio.
“The perfect lip really is the perfect finishing touch—it completes the look, whether you’re wearing a full gown or just your everyday uniform,” said LoveShackFancy founder, Rebecca Hessel Cohen. “Just like our fragrances, it becomes part of your personal story. This collaboration with LAWLESS feels like such a natural next step for us. We’re so inspired by the beauty space and the community around it, and we’ve loved learning more about how our customer interacts with beauty—what they reach for and get excited about,” added Cohen. “Every partnership we take on is about expanding the world of LoveShackFancy in thoughtful, authentic ways, and this one opens the door to new conversations, new rituals, and a whole new level of self-expression.”
Available for a limited time, the co-branded collection adds two distinct shades to LAWLESS Beauty’s line of Forget The Filler lip-plumping gloss.
The new shades include a shimmering pink-tinged nude color called Blooming Heirloom and a shimmering pale lavender called Happy Thoughts.
The two products are designed with a pink vanilla sugar scent that is based on LoveShackFancy’s Sugar Blush Hair & Perfume.
In addition, each of the collaborative lip glosses is sold in special-edition packaging that is decorated with whimsical prints from LoveShackFancy’s portfolio.
“This collaboration is inspired by those who love their pinks pretty and their glam unapologetic,” said LAWLESS Beauty founder, Annie Lawless Jacobs. “Both LAWLESS and LoveShackFancy are rooted in a playful-yet-elevated aesthetic, and we both speak to the person who wants to feel confident, glamorous, and a little bit extra. As someone who wears makeup all day, I believe it should do more than just sit on your skin. Our Forget The Filler line has become a cornerstone of the brand because it delivers real, measurable results while feeling incredibly luxurious,” said Jacobs. “LAWLESS x LoveShackFancy builds on this legacy with a formula that plumps, smooths, and hydrates—wrapped in a romantic, whimsical, and girly experience.”
The LoveShackFancy x LAWLESS Forget The Filler Lip-Plumping Line-Smoothing Glosses are available for purchase on the Sephora online shop and the official LAWLESS Beauty website.
“We believe makeup should be a daily source of pleasure, and our goal is to create beauty moments that capture a feeling,” said Jacobs. “We hope this collection will spark joy and magic every time our consumers use it.”
To further celebrate the launch, LoveShackFancy and LAWLESS hosted a promotional event on August 23 at the LoveShackFancy Sag Harbor boutique from 12pm-6pm.
The co-branded, in-person experience included photo opportunities, an exclusive gift with purchase and more.
Image Credit: LAWLESS Beauty Logo (PRNewsfoto/LAWLESS Beauty).
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