• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Panini America Launches First-Ever Ohio State Trading Card Box Set

August 26, 2025

TLL Staff

Panini America is rolling out its first Ohio State University trading card box set, expanding its line of school-focused collectibles with nearly 250 cards featuring past and present Buckeye athletes.

The set spans multiple programs, including football, men’s and women’s basketball, women’s volleyball and women’s lacrosse. It will be sold at retailers, hobby shops, Panini’s website and Ohio State’s official online team store.

Fans will also be able to purchase the collection in person at Ohio Stadium on Aug. 30, when the defending national champions open their football season against Texas.

Headlining the checklist are current standouts Jeremiah Smith, Caleb Downs and Carnell Tate, alongside Buckeye legends Archie Griffin, Eddie George, Cris Carter, Katie Smith, Michael Redd and Jaloni Cambridge.

Panini is incorporating its popular Prizm line into the release, including inserts such as Trophy Hunting, Fearless and Fireworks. Other options include Color Blast, On Campus and a new Thunder insert. Autographed cards and hobby-exclusive parallels will also be available, with retail boxes containing four-card packs and hobby boxes offering six-card packs with two guaranteed autographs.

“Ohio State is one of the nation’s marquee athletic programs, most recently showcased with their run to last season’s football title,” said Jason Howarth, Panini America’s senior vice president of marketing and athlete relations. “This new Ohio State box set commemorates so many great Buckeyes, both past and present, and we think that fans will really enjoy it.”

The launch builds on Panini’s ongoing partnership with Ohio State through its Panini College platform, which allows athletes to create officially licensed trading cards under NIL rules. Panini also holds exclusive multi-year autograph deals with several Ohio State athletes, including Downs and quarterbacks Julian Sayin and Tavien St. Clair.

This release is part of a broader expansion of Panini’s work with collegiate teams. Earlier this year, Panini introduced a University of Connecticut basketball box set and plans more NIL-focused collections in the months ahead.

Filed Under: Open Content, Editorial, Top Story, TLL, Recent Headlines, Collegiate Sports, Archive, Name, Image and Likeness, Articles, Featured, Sports, Football (American) Tagged With: Sports Licensing, Ohio State Buckeyes, Panini, NIL licensing, Trading Cards, collegiate licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2025 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • James Stevens, James Ellis Stevens, Owner
    • Isabel Atherton, Victoria Beckham, Licensing and Brand Partnerships Mgr
    • Jason Richardson, Bad Birdie Golf , Founder and CEO
MORE CONTACTS
Sourcebook listings verified this week: 40

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Advertise With Us!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2025 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in