By Allison Watkinson
TLL Reporter
Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo.
Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The company’s logo has featured different iterations of the Morton Salt Umbrella Girl in its advertisements since 1911.
“Morton continues to reimagine our consumer products through standout fashion merchandise collaborations that capture the essence of our Morton brand and the iconic Morton Umbrella Girl” says Kristin Edstrom, Sr. Brand Licensing Manager, Morton Salt, Inc.
“Route One Apparel’s Morton merchandise features both vintage and modern Morton designs that will appeal to new and existing Morton consumers alike.”
Route One Apparel is a Maryland-based ecommerce platform that focuses on selling apparel, accessories, and other consumer products that promote local pride. Route One Apparel currently offers more than 3,000 unique products and designs related to US states, cities, sports teams, businesses, and academic institutions.
“Throughout our history, Route One Apparel has been fortunate to have the opportunity to collaborate with iconic national brands and create new designs featuring some of the most recognizable and beloved logos and mascots,” said Ali von Paris, CEO and founder of Route One Apparel.
“We are thrilled to welcome Morton Salt to our licensee family and to become part of the Morton Umbrella Girl’s storied history.”
Route One Apparel recently released the first products from its new Morton Salt collection. The new product release includes t-shirts, caps, socks, blankets, tumblers, and 3D cube puzzles featuring the Morton Salt Umbrella Girl logo. The licensed collection can be purchased from the official Route One Apparel ecommerce website.
Route One Apparel Announces Licensee Agreement with Morton Salt
