Signet Jewelers’ Plush Campaign for St. Jude Children’s Hospital

By Allison Watkinson
TLL Reporter
Signet Jewelers has launched their 2024 charitable plush campaign as part of an ongoing licensing partnership with St. Jude Children’s Research Hospital.
The charitable partnership between Signet Jewelers and St. Jude’s tasks Signet employees to vote for the two plush designs that will be featured during the holiday campaign.
Patients at St. Jude Children’s Research Hospital then decide on the names of the plush toy designs.
This year’s Signet Jewelers x St. Jude fundraising campaign features a plush bear named Blake and a plush puppy named Bentley.
“As we embark on our 26th year of raising funds for the heroic work and life-saving care delivered by St. Jude, at Signet we continue to prioritize Inspiring love through our products, team and in our community,” said Signet Jewelers CEO, Virginia C. Drosos. “We look forward to bringing Blake and Bentley into our stores and into our customers’ hearts.”
Blake and Bentley are available for purchase at KAY and Jared store locations from now until February 1, 2025 as part of the St. Jude Thanks and Giving campaign.
All of the profits from the plush toy sales will be donated to the St. Jude Children’s Research Hospital to support its efforts to find cures and treatments for serious childhood illnesses such as cancer.
“The incredible, long-time support of our friends at Signet Jewelers helps St. Jude provide patient families with world-class care, all while accelerating efforts to find cures for childhood cancer and other life-threatening diseases,” said ALSAC CEO, Richard C. Shadyac Jr. “We are deeply grateful for the love and generosity of Signet’s customers and team members who are helping children across the globe survive and thrive.”
Over the past 26 years, Signet Jewelers and its customers have raised more than 100 million dollars to support children with cancer and other life-threatening diseases through the St. Jude charitable partnership.
Signet’s brand portfolio also supports St. Jude year-round through online customer donations, a year-round employee giving campaign, participation in the St. Jude Walk/Run and St. Jude Memphis Marathon Weekend and offering team member matching gifts through the Signet Love Inspires Foundation.
In 2023, Signet and its U.S.-based banners announced a new $100 million commitment to St. Jude that will further advance research and treatment to increase survivorship in the U.S. and around the world.
Signet Jewelers is a global jewelry retail company that focuses on creating premium diamond jewelry.
Signet operates approximately 2,700 stores and related digital properties under the name brands of KAY Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen, Peoples, H. Samuel, Ernest Jones and Rocksbox.