By Allison Watkinson
TLL Reporter
Dolly Parton and ScentBeauty are continuing their licensing partnership with new fragrance product releases for the holiday season.
“I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton.
“That success has allowed me to experiment with new scents and bring different, inspiring fragrances into the world with the Front Porch Collection, which includes my Smoky Mountain fragrance,” added Parton. “Nothing gets me more excited than to create something that brings people joy. And with this year’s new products, I drew on many of the memories from my youth to deliver a collection that I believe is really special.”
The partnership between Parton and ScentBeauty was brokered by the licensing division of the sports, fashion, events and media company, IMG.
ScentBeauty is a direct-to-consumer fragrance and cosmetic company that offers a global retail platform for bespoke beauty brands. Scentbeauty’s portfolio currently includes brands such as Dolly Parton, Sabrina Carpenter, CHER, Whitney Houston, and more.
The new fragrance products from Parton and ScentBeauty include four new scents for Dolly’s Front Porch Collection. This collection is available for purchase at Walmart, Walgreens, and Perfumania.
A new, premium fragrance called Dolly: Smoky Mountain Eau de Parfum is available for purchase exclusively from the free-to-air, home-shopping TV network, HSN. Parton made four special appearances on HSN on Nov. 19 and 20 for the exclusive premiere of the animated music video for her original song, A Smoky Mountain Christmas. This song is featured on the Ultimate Deluxe Edition of Parton’s album, A Holly Dolly Christmas.
Dolly Parton is a well-known country singer-songwriter, children’s book author, and philanthropist. In November 2022, Parton was officially inducted into The Rock and Roll Hall of Fame.