By Allison Watkinson
TLL Reporter
Swizzels and Cambridge Satchel are partnering for a collection of accessories and purses inspired by the Love Hearts brand.
The licensing agreement with Cambridge Satchel was brokered by the Blonde Sheep Licensing agency on behalf of Swizzel’s Love Hearts.
Launching in time for Valentine’s Day, the Love Hearts x Cambridge Satchel collection includes a range of leather goods that feature slogans and colors from the candy brand.
The licensed leather accessories will include mini-purses, key charms and satchels adorned with Love Hearts’ phrases such as Heart Throb, True Love and Only You.
The licensed products will be hand-made by skilled craftspeople at Cambridge Satchel’s workshop using recycled leather hides.
Released on February 3, the limited-edition collection will be available through Cambridge Satchel’s dedicated website and store locations in London, Leeds, Windsor and Cambridge.
“We’re delighted to be working with Cambridge Satchel to create a collection that combines fashion with the fun and positivity of Love Hearts,” said Blonde Sheep Licensing CEO, Natasha Dyson. “This collection is more than just bags – they’re a way to share love and joy wherever you go.”
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Launched in 1954, Love Hearts is a popular British candy that is created and licensed by the UK-based manufacturing company, Swizzels.
Since its initial founding in 1928, Swizzels has developed a portfolio of classic candy brands such as Refreshers, Drumsticks, Parma Violets and more.
Blonde Sheep Licensing is an international consultancy and agency that works with brands and manufacturers to increase their revenue through strategic licensing programs.
Experienced at working across multiple product categories and retail tiers, the UK-based agency helps its clients launch new licensing programs, expand existing programs and extend their reach into additional categories.