By Allison Watkinson
TLL Reporter
Swizzels has signed RMS International to design and develop a range of toys, stationery, art tools and crafting products for its portfolio of confectionary brands.
Brokered by Blonde Sheep Licensing, the consumer products partnership extends across a wide selection of Swizzels brands including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Parma Violets, Squashies, Fizzers and Fruity Pops.
“RMS International are a fast moving and innovative company,” said Blonde Sheep Licensing CEO, Natasha Dyson. “We’ve loved working with them on developing this exciting range of products.”
Per the terms of the partnership, RMS International will design and manufacture a wide selection of Swizzels branded products across inflatables, crayons, markers, scented and unscented stationery, gel pens, activity books and more.
“Swizzels is a brand that has brought joy to millions for decades, and we are thrilled to be working with them,” said RMS International licensing head, Rebecca Law. “We are excited to develop products that capture the essence of their iconic sweets and offer a range of creative play products for children of all ages.”
The Swizzels x RMS International collection will launch in October 2024 through major retail organizations such as B&M and The Entertainer.
Founded in 1928, Swizzels is a UK-based sugar confectionery business that manufactures and markets a wide range of classic British candy.
Blonde Sheep Licensing is an international licensing consultancy and brand management agency that helps its clients develop new and existing licensing programs across multiple product categories, retail tiers and consumer demographics.
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