By Allison Watkinson
TLL Reporter
Art licensing specialist ARTiSTORY has partnered with the Thyssen-Bornemisza National Museum in Madrid to build their global licensing program.
“I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio,” said Natasha Dyson, co-founder and licensing director of ARTiSTORY. “The Thyssen-Bornemisza National Museum adds dozens of new modern artists for our creative teams to be inspired by, expanding our range of early 20th century art, among many more iconic masterpieces. We look forward to working together, bringing these works to a range of product categories.”
Designs inspired by the museums art pieces will be featured in ARTiSTORY’s Global Theme, which launches in 2023.
Located in the main boulevard of Madrid, the Thyssen-Bornemisza National Museum holds over 1,600 iconic paintings. The museum showcases a large spectrum of European and American artworks with pieces ranging from the 13th to 20th centuries. Key art movements including the Renaissance, Expressionism, Impressionism, Cubism and more are represented in the museum’s portfolio.
Acquired over two generations of the Thyssen-Bornemisza family, the collection became a public museum in 1993.
“For the Museo Nacional Thyssen-Bornemisza this partnership with ARTiSTORY above all represents the chance to make its great masterpieces of painting internationally known beyond its own walls and galleries and thus reach the largest number of people, and also to establish contacts with potential collaborators in the design field,” said Ana Cela, head of the Museo Thyssen’s Book and Giftshop.
In addition to this global licensing deal, ARTiSTORY will also be holding its next Global Creative Launch on April 6th. As in previous years, the event will be hosted online. Registration is open at this link.
“Unlike most brands that create one style guide per year, or every two years, ARTiSTORY produces between 15-30 different collections, or style guides, a year,” the agency says. “Our themes and collections are trend driven ensuring your business has access to the on trends designs throughout the year.”
Working with ARTiSTORY gives licensing partners access to the world’s top museums, galleries and artists. The agency represents major museum partners, including MFA, Boston, The National Gallery in London; Dunhuang of China, The National Palace Museum in Taiwan, The Brooklyn Museum, and the recently signed Thyssen-Bornemisza National Museum in Madrid) with several more joining us soon.
These museums allow ARTiSTORY partners to get access to some of the most recognized artefacts and artworks in the world, including artwork from Monet, Van Gogh, Hokusai, Degas, Kandinsky, de Vinci, Rafaello, Canaletto, Cézanne, Seurat and many more.