By Allison Watkinson
TLL Reporter
Jewel Branding & Licensing has secured three new licensing partnerships on behalf of the Scout fashion brand.
Founded in 2004, Scout is a fashion utility lifestyle brand that focuses on designing and manufacturing functional tote bags and accessories that feature colorful patterns and prints.
In addition to a strong ecommerce presence, Scout branded products can be purchased in select retail store locations throughout the United States.
The three new Scout licensees include PEM America for home textiles, Zrike for house wares and ABG Accessories for baby products and cold weather essentials.
“We are excited to develop the Scout brand beyond bags into stylish new lifestyle categories in home textiles, housewares, and fashion accessories,” said Jewel CEO, Julie Newman. “These partnerships represent a significant step forward for Scout, and we look forward to bringing their unique vision to new audiences.”
PEM America has signed on with Scout to create a high-quality home textiles collection featuring prints and patterns from Scout’s design portfolio.
The PEM America x Scout collection will launch at the Home Textile Market in March, followed by a debut at Belk Stores during the 2024 Spring/Summer season.
Scout’s new licensing partnership with Zrike Brands will bring a boutique home goods product line that focuses on providing fashionable and functional tabletop housewares and serving accessories.
The licensing partnership with ABG Accessories will introduce a variety of Scout branded products for the parent and family demographics.
The collection will include a range of baby and outerwear fashion accessories that feature signature designs and patterns from the Scout brand.
Both the Zrike x Scout and Scout x ABG collections are scheduled to hit the U.S. retail market later this year.
Jewel Branding & Licensing (JBL) is a full-service licensing, branding and creative agency that operates across a wide array of product categories.
In addition to Scout, the global JBL agency represents a diverse portfolio of designers, design-based brands and cultural institutions such as The New York Botanical Garden, Frank Lloyd Wright Foundation, Rachael Hale, Bouffants & Broken Hearts, EttaVee and more.
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