Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth
Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line.
The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale channels, aiming to expand Baked by Melissa’s presence in child-centered celebrations and gifting markets.
“We’re thrilled to bring the fun and flavor of PAW Patrol to our cupcakes, giving families a new way to celebrate their favorite characters,” said Melissa Ben-Ishay, CEO and co-founder.
Ford and n+ Launch Ultra-Affordable eBike Financing to Woo Urban Commuters
Ford Motor Company and mobility startup n+ have introduced a financing program that allows consumers to own branded eBikes inspired by the Ford Bronco and Mustang for under $75/month.
Designed to be cost-competitive with public transportation, the initiative positions Ford within the urban mobility space while enhancing brand engagement through daily use products.
“Our goal is to make commuting enjoyable and accessible, without compromising on quality or performance,” said n+ CEO Nick Crabb.
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General Mills and Hormel Black Label Bacon Debut Sweet-Savory Breakfast Mashup
In a bold cross-category move, Cinnamon Toast Crunch and Hormel Black Label Bacon have introduced a bacon-flavored cereal that combines cinnamon sugar and smoky notes. Available in limited-edition 6 oz. pouches, the cereal launched July 8 exclusively at Walmart.com.
“It’s the kind of unexpected, over-the-top breakfast moment we know fans love,” said Mindy Murray, senior marketing communications manager at Hormel.
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Islands Restaurants Partners with Bachelor in Paradise for Experiential Promo
In celebration of Bachelor in Paradise’s 10th season, Islands Restaurants has unveiled a themed summer promotion featuring tropical cocktail flights, vacation giveaways, and show-inspired specials across 39 California and Arizona locations. The partnership leverages fan enthusiasm to drive dining traffic during peak summer months.
“Like Bachelor in Paradise, we’re all about sun, surf, and unforgettable experiences,” said Islands CMO Tim O’Hagan.
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