Compiled by TLL Staff
BARK and Dunkin Celebrate National Dog Day with Toys for Children in Need
Dog toy company BARK and Dunkin are teaming up once again to celebrate National Dog Day, bringing back their popular co-branded dog toy collection while raising funds for children in need.
The collection, available through Dunkin stores and online, features plush toys inspired by Dunkin’s signature coffee cups and donuts. A portion of proceeds will benefit the Dunkin’ Joy in Childhood Foundation, which supports programs for kids battling hunger or illness.
“Our collaboration with Dunkin has always been about more than just cute toys,” said Dave Stangle, vice president of brand marketing at BARK. “It’s about bringing joy to pets and their people, while also giving back to children who need it most.”
Dunkin officials said the collaboration allows the brand to connect with pet owners in a playful and meaningful way. The limited-edition toys are expected to sell quickly, as past collections have frequently sold out.
Armani tailors new formal wardrobe for Juventus
Italian fashion house Giorgio Armani has designed a new formal wardrobe for Juventus Football Club, marking a continuation of the collaboration between luxury style and elite sport.
The new collection, created under the Emporio Armani line, includes tailored suits, outerwear and accessories for the club’s players, staff and management. The pieces feature modern cuts, lightweight fabrics and subtle details meant to balance elegance and comfort for frequent travel.
“Sport and fashion share values of dedication, precision and style,” Giorgio Armani said in the announcement. “Designing for Juventus means bringing these values together in a wardrobe that reflects both tradition and innovation.”
Juventus executives said the partnership reflects the team’s identity both on and off the field. The wardrobe will debut during the 2025–26 season, underscoring the growing trend of luxury brands aligning with global sports clubs.
Lonely Ghost and Pacsun launch exclusive retail partnership
Streetwear label Lonely Ghost has struck an exclusive deal with Pacsun, bringing its signature style and cult following into a mainstream retail environment.
The collaboration introduces Lonely Ghost apparel and accessories across Pacsun’s national store network and e-commerce channels. Known for its bold lettering and the phrase “I love you, say it back,” the brand was founded by influencer Indy Blue Severe and has gained a strong Gen Z following through social media and community engagement.
“This partnership with Pacsun allows us to bring our message and community to a larger audience without losing the authenticity that made Lonely Ghost what it is,” Severe said. “It’s about more than clothes—it’s about belonging and self-expression.”
Pacsun executives said the move aligns with their mission to spotlight youth-driven brands and emerging voices in fashion. The rollout will feature limited drops and in-store activations aimed at blending culture, commerce and community.
LOL Surprise and Care Bears collaborate on limited-edition dolls
MGA Entertainment’s LOL Surprise is joining forces with Cloudco Entertainment’s Care Bears for a global launch of six limited-edition dolls that combine two beloved brands.
The dolls, set to arrive on toy shelves this fall, blend LOL Surprise’s unboxing format with Care Bears-inspired outfits and accessories. Each doll reflects a classic Care Bears character, including Cheer Bear and Grumpy Bear, designed to appeal to both children and nostalgic collectors.
“This collaboration is about bringing together two beloved brands that span generations of fans,” said Isaac Larian, CEO and founder of MGA Entertainment. “We wanted to create something that feels both fresh and nostalgic, while staying true to LOL Surprise’s DNA of fun and discovery.”
A Cloudco Entertainment spokesperson added that the collaboration continues Care Bears’ mission of spreading kindness and positivity. “Pairing them with LOL Surprise creates an exciting way to share that message with today’s kids,” the company said.
The line will be available at major retailers and online platforms worldwide, adding to the wave of cross-brand collaborations reshaping the toy industry.
Spiceology, Hulu launch King of the Hill BBQ rub
Spiceology has teamed up with Hulu to celebrate the revival of King of the Hill with a limited-edition, beer-infused barbecue rub. The collaboration pays tribute to the animated series’ Texas roots and the show’s iconic backyard grilling culture.
The rub combines smoky, savory and hoppy flavors inspired by the show’s characters, aiming to capture the essence of a Hank Hill cookout. It will be sold in collectible packaging featuring artwork from the series.
“Partnering with Hulu on King of the Hill gave us the opportunity to create something truly fun for fans,” said Chip Overstreet, CEO of Spiceology. “We wanted to honor the show’s legacy with a flavor that tastes like Texas and backyard grilling culture.”
The product will be available in limited quantities through Spiceology’s website and select retailers. Hulu’s revival of King of the Hill, announced earlier this year, is expected to debut in 2025, continuing the story of the Hill family and their Arlen, Texas, neighbors.
Red Cross, Peanuts bring back viral Snoopy T-shirts
The American Red Cross is relaunching its viral Snoopy-themed T-shirt campaign, teaming up again with Peanuts Worldwide to celebrate both Snoopy’s 75th anniversary and the lifesaving work of blood donors.
The shirts, which became a popular item in 2023 and 2024 blood drives, will be offered to donors who give blood, platelets, or plasma during select donation periods this fall. Each shirt features Snoopy with messaging tied to the Red Cross mission, blending pop culture appeal with a charitable cause.
“Over the past two years, we’ve seen how Snoopy has helped bring smiles and encouragement to people rolling up a sleeve,” said Darren Irby, executive director of donor marketing at the Red Cross. “This milestone 75th anniversary was the perfect time to bring the shirts back.”
The collaboration highlights how branded campaigns can help boost donor turnout during critical collection periods. Organizers said previous Snoopy drives brought in tens of thousands of new and repeat donors, and they hope to replicate that success as the Red Cross continues to face ongoing demand for blood products.
Abercrombie & Fitch, NFL announce fashion partnership
Abercrombie & Fitch has entered an official fashion partnership with the NFL, introducing a co-branded collection that blends sports heritage with modern lifestyle design. The collaboration will feature apparel for men and women, including jackets, hoodies, and T-shirts that showcase team logos in a fashion-forward style.
The move expands Abercrombie’s push into licensed sports apparel, a growing category among retailers seeking to reach younger, style-conscious fans. Products will be available at select Abercrombie stores and online beginning this fall, coinciding with the NFL season.
“We are thrilled to team up with the NFL to create a line that allows fans to express their team pride without compromising on style,” said Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co. “This partnership bridges fashion and fandom in a way only our brand can deliver.”
NFL executives described the collaboration as part of the league’s broader effort to engage new demographics through lifestyle and fashion partnerships. The collection aims to appeal to both longtime football fans and consumers drawn to trend-driven sportswear.