The Point.1888 Named Licensing Agency for The Art of Drag

By Allison Watkinson
TLL Reporter
The Art of Drag has named The Point.1888 as its UK-based brand licensing representative ahead of this year’s BLE event.
As a licensing representative for The Art of Drag, The Point.1888 has been selected to develop a retail-focused brand extension program for the property, as well as provide strategic consultation services to The Art of Drag team.
“We’re thrilled to be working with such a witty, appealing and distinctive brand – one that we are certain will build a very strong and lasting presence very quickly in many retail categories,” said The Point.1888 director, Katie Wilkinson. “It’s exciting to be working with such a unique IP which is so of the moment.”
Art of Drag is a design and lifestyle brand that takes famous artworks, featuring female cultural icons from throughout history, and replaces them with well-known drag artists.
Initially created by The London Studio, The Art of Drag recently became a stand-alone company, called Art of Drag Limited, that has its own dedicated staff, company strategy and budget.
The new company is focused on expanding its existing UK licensing program with new international partnerships and brand collaborations.
Since establishing itself as a stand-alone business last year, The Art of Drag has secured an LGBTQ+  Pride focused stationery range in Rymans and a co-branded beauty collection with Vampyre Cosmetics in the U.S. market.
Art of Drag Limited remains closely connected to The London Studio design house through its founder, Soula Zavacopoulos, who serves as the director of both companies.
“Everyone at The Point.1888 comes from, and is fully immersed in, the world of licensing and brands and consistently delivers market-leading, long-term and sustainable new products into retailers,” said Zavacopoulos. “The Point.1888 team is both enthusiastic about Art of Drag and confident about its potential in multiple retail categories. We’re really looking forward to working with them.”
The Point.1888 is a brand licensing agency that specializes in securing partnerships with retailers and manufacturers to boost revenue, brand awareness and consumer engagement. The agency has expanded significantly since it first debuted in 2014.