by Gary Symons
TLL Editor in Chief
If you’ve played cards, odds are you’ve held a pack from Bicycle Playing Cards in your hand.
Now, the 130-year-old Bicycle Playing Card brand has engaged Brentwood Licensing LLC to expand its reach through licensing.
Brentwood Licensing LLC just announced its licensing representation partnership with Bicycle Playing Cards, a brand known for “First in Fun” for bringing people of all ages together in the name of good games and great company.
“This is the first time in our 130 year history Bicycle Playing Cards has done licensing and it is exciting to expand the iconic Bicycle brand in to many more fun products for all ages”, said Tricia Bouras, the president & CEO of United States Playing Card Company.
Bicycle Playing Cards are sold in all channels and tens of thousands of doors, in North America and across the globe, and the brand comes with a rich treasure trove of intellectual property. Over 130 years of proprietary designs are available for licensing, from retro to modern designs.
Brentwood Licensing says it will now be seeking domestic and worldwide licensing partnerships and product collaborations that leverage the lifestyle and iconic nature of the brand to complement the already established playing cards products at retail.
Brentwood Licensing, located in South Florida, has decades of experience working with manufacturers and brands in building strategic brand extensions and lifestyle licensing programs. Brentwood was established over 15 years ago and Joel Barnett, president of Brentwood Licensing, has over 30 years of licensing and retail experience.
Bicycle is a brand owned by the United States Playing Card Company, which is the global leader in the production and distribution of premier brands of playing cards, including Bicycle, Bee, Aviator, Hoyle, and Kem.
Bicycle cards have been the bestselling playing card brand in the world for almost 135 years. Founded in 1867, the company manufactures and globally distributes a broad portfolio of traditional playing cards, card games, board games, accessories, and casino gaming products. You can learn more at: http://www.usplayingcard.com, or http://www.bicyclecards.com
The United States Playing Card Company is a Cartamundi company.