By Allison Watkinson TLL Reporter Devsisters has dropped its first ever collection of licensed Cookie Run merchandise in collaboration with Juniper Creates. Devsisters is the international gaming company behind the Cookie Run Universe. Since 2009, the company has created iconic running games including OvenBreak, Cookie Run: OvenBreak, and the award-winning Cookie Run: … [Read more...] about Cookie Run Steps Into Apparel Deal With Juniper Creates
Apparel
Pride Month: TomboyX Partners With Target on Inclusive Fashion
By Allison Watkinson TLL Reporter TomboyX, the LGBTQ+ size and gender inclusive intimate and apparel brand has launched an exclusive collaboration with Target on designs to celebrate Pride Month. “We’re excited for this collaboration which brings some of our best-selling favorites directly to customers at Target stores and online," said Fran Dunaway, Co-Founder of … [Read more...] about Pride Month: TomboyX Partners With Target on Inclusive Fashion
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand
By Allison Watkinson TLL Reporter Mondo TV Group has secured three major licences for the character brand Gorjuss on behalf of the brand owner, Santoro Licensing. The three licenses that have been secured include clothing and accessory producer Coriex, greeting card producer Cromo N.B. Srl, and confectionary marketing company Emmeci. Santoro is a multi-brand design house … [Read more...] about Mondo TV Secures Gorgeous Deals For Its Gorjuss Brand
How Frida Kahlo Evolved From Artist to Style Icon
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Popeye Sails Into New Territories
By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed several new agents to support growth in the new territories which include J&M Brands in Benelux, Wildbrain CPLG in the Middle … [Read more...] about Popeye Sails Into New Territories
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9 Story Brands, which is the consumer products and brand management division of 9 Story Media Group. 9 Story Brands is known for building international … [Read more...] about 9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
Ariella Maizner Partners With IMG To Develop Theme Brand
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand