By Gary Symons
TLL Editor in Chief
Chordal, a music rights technology company specializing in sync licensing, has announced a new slate of partners joining its platform.
The list of new partners joining Chordal include Nettwerk Music Group, Marathon Artists, Futures, Neon Gold, Avenue A, Anara Publishing, Mesh, DEEWEE, Involved Publishing, Maktub, EPM Music, Lo Fi Music, and Bad Owl Records. The additions bring a diverse range of indie and global talent into Chordal’s growing network.
“We’re thrilled to welcome these new partners to Chordal,” said CEO Grayson Sanders. “The industry is ready for smarter licensing infrastructure that prioritizes speed, clarity, and creative opportunity.”
The move builds on recent deals with Kobalt Music Publishing—its first full integration with a third-party platform—and a multi-year partnership with TikTok to incorporate Chordal’s patent-pending InstantClear licensing system into the platform’s Commercial Music Library.
The TikTok deal in July simplified commercial music licensing for fractionally owned songs, making it easier than ever for rights holders of commercial music to monetize their music within TikTok’s brand-friendly music catalog, and for businesses of all sizes to find music to soundtrack their content on TikTok. For brands on TikTok, the integration unlocks potential new access to millions of songs from rights holders across the entire music industry.
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In June, Kobalt Music Publishing, the world’s largest independent music publisher, announced a major new partnership aimed at streamlining its sync licensing on a global scale.
The company selected Chordal as its enterprise sync platform, essentially entrusting Chordal with its catalog of over one million songs. That agreement marked the first time Kobalt has fully integrated with a third-party platform to enable its global creative sync transactions.
Chordal is an enterprise sync licensing technology platform that has been working with both major and indie-major rights holders on what it calls an ‘agnostic transactions layer’, helping the music industry scale into the future of content production.
The company boasts a world-class team with experience from Google, Utopia Music, and Tesla, and has invested heavily in proprietary IP, including new AI that strengthens its machine-learning capabilities.
Chordal’s main strength is in its ability to simplify the complex process of establishing sync licensing deals for labels and artists. The young but fast-growing company raised $4.5 million in capital to develop its platform over a period of six years. Chordal has been actively working with clients over the past two years after having exited its private beta in mid-2023. Chordal says the launch of InstantClear, a hallmark of the company’s technologies, marks the next evolution in music licensing technology.
Chordal is using that tech to simplify access to music for brands, entertainment companies, and content creators by removing legal and logistical barriers, making it easier to license real music, by real artists, at scale. In that regard, Chordal has been seen as a potential defence for musicians concerned about the rise of AI-generated music, which now compete with humans on streaming platforms, TikTok, and other sources of licensed music.