Ciara and Bebe Drop Second Fashion Collection

By Allison Watkinson
TLL Reporter
Bebe and Ciara have released a second collaborative fashion collection as part of their ongoing partnership.
Inspired by Ciara’s distinctive tomboy-chic style and color preferences, the new Bebe fashion collection includes a versatile selection of clothing sets, dresses, jackets, hats, handbags, footwear and eyewear.
The items included in the collection feature a variety of design accents including textured fabrics, patterns, crystal embellishments, embroidery and more. The fashions are offered in a range of colors including jewel tones, neutral shades, metallics, rich greens, deep blues and more.
Ciara lent her expertise to Bebe by serving as the creative director for the licensed fashion collections and is also featured as the model for the brand’s Fall 2024 promotional campaign.
First launched in 1976, Bebe is a contemporary fashion retail brand that specializes in women’s clothing and accessories. Bebe is currently part of Bluestar Alliance’s portfolio of consumer brands.
Ciara is an award-winning singer/songwriter, entrepreneur, actress and philanthropist who has sold over 23 million records and 22 million singles worldwide during her 20-year career in the music industry.
Her other professional endeavours include serving as the founder and CEO of Beauty Marks Entertainment (BME), launching her own skincare line called OAM (On A Mission), and serving as co-owner and director of the Ten To One rum brand.
As part of her philanthropic work, Ciara sits on the board of her husband Russell Wilson’s charitable organization, the Why Not You Foundation.
The Foundation was first launched in 2014 to support youth empowerment through poverty reduction, equal education programs, food security initiatives and children’s health advocacy programs.