S’well and Crayola Collaborate on Colorful Water Bottle Collection

By Allison Watkinson
TLL Reporter
Crayola and S’well have launched a licensed reusable water bottle collection inspired by colorful Crayola crayons.
The limited-edition Crayola x S’well collection includes seven Original bottles and three Traveler bottles in an assortment of Crayola-inspired solid colors and multi-colored patterns.
“We are thrilled to partner with Crayola, a brand that has been sparking creativity and inspiring imagination for generations,” said Lifetime Brands president, John Roscoe Swartz. “The Crayola x S’well collaboration felt like a natural fit to combine Swell’s signature style and design with Crayola’s iconic shapes and colors for a collection that is imaginative and one of a kind.”
All of the bottles included in the collection are reusable, eco-friendly, BPA/BPS-free and incorporate the S’well brands’ patented Therma-S’well technology to help keep drinks colder or hotter for longer.
“This partnership with S’well adds colorful fun to back-to-school accessories while inspiring kids to express themselves creatively,” said Crayola senior director, April Heeren. “The Crayola x S’well collection’s crayon-inspired bottle designs and recognizable colors add a touch of joyful whimsy and nostalgia to consumers of all ages.”
The Crayola x S’well reusable bottle collection is available for a limited time in the United States exclusively through the S’well e-commerce website. 
Founded in 2010, S’well is a sustainable product design and manufacturing company that focuses on creating reusable and fashionable hydration bottles, barware, tableware, accessories and more.
S’well was acquired by the global home goods  company, Lifetime Brands, in 2022.
Lifetime Brands is a design, development, licensing and marketing company that offers a wide range of branded homeware products.
The company markets its products using its  portfolio of wholly-owned and licensed kitchenware and homeware brands.
The company’s brand portfolio includes well-known labels such as KitchenAid, Sabatier, Amco Houseworks, La Cafetière, MasterClass, Mikasa, Silversmiths, Wallace, S’well, Planet Box and many more.