Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding

By Allison Watkinson
TLL Reporter
Falcon’s Beyond Global has appointed Toni Caracciolo as the company’s new EVP of marketing and branding.
In the newly-created position, Caracciolo will be responsible for the strategy and execution of communications, marketing, and management of the company’s brands, IPs, and business sectors.
“Falcon’s Beyond is a company on a rapid international growth trajectory,” said Caracciolo. “I am both thrilled and honored to help bolster awareness for the brand and launch future projects across our multiple lines of business. I’m excited to leverage my deep and diverse industry experience and relationship building to develop marketing programs that elevate the brand’s remarkable story across travel, theme parks, consumer products, entertainment content, and so much more.”
Caracciolo brings over 30 years of experience in the marketing industry to her new position at Falcon’s Beyond Global.
Prior to joining Falcon’s Beyond, Caracciolo was VP of global marketing at the Central Florida tourism association Visit Orlando.
She also previously worked at SeaWorld Parks & Entertainment (SEA) as the company’s VP of sales and marketing.
During her time at SEA, Caracciolo oversaw brand management, project implementation, marketing strategy, sales initiatives and result analysis for the SeaWorld, Aquatica and Discovery Cove theme park brands.
“Toni’s extensive experience in hospitality and entertainment, working with some of the world’s most recognized brands, made her the unquestioned top choice for this important new position at Falcon’s,” said Falcon’s Beyond president, Simon Philips. “Complementing her industry experience are her skills as a communicator and business leader that are invaluable to a company like ours that is on the cusp of massive global growth and the eve of becoming a publicly listed company.”
In addition to her sales and marketing industry experience, Caracciolo has served on several boards of directors such as the executive board of Harbor House of Central Florida and the executive board of Visit Florida.
She is also an active member of the South Lake Chamber of Commerce and serves as an MBA mentor and guest lecturer at the University of Central Florida.
“The significance of the addition of Toni’s role at Falcon’s represents a deep commitment to
invest in our global marketing organization during this time of rapid growth,” said Falcon’s Beyond CEO, Cecil D. Magpuri. “Toni is an exceptional marketing leader who brings her impressive background in the theme park and hospitality industry to our leadership team. She is an invaluable asset and will drive brand awareness while significantly impacting our business growth.”
Falcon’s Beyond is a global entertainment, consumer experience, and technology company that develops IP through its core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations, and Falcon’s Beyond Brands.