By Allison Watkinson
TLL Reporter
Hasbro has partnered with the Sugarfina candy brand on a new limited-edition version of its Candy Land board game.
Sugarfina USA is a high-quality candy brand that specializes in gummies, chocolate and hard candy for the adult demographic.
It is known for its luxury cocktail-inspired confectionary products and imaginative packaging.
The company distributes its products through official Sugarfina stores, a direct-to-consumer e-commerce website, and partnerships with third-party retail companies.
The licensed Candy Land x Sugarfina board game features Sugarfina-inspired destinations such as a Haunted Cookie House, a Sugarfina Boutique, and Gummy Bear Clouds.
The exclusive release includes a limited-edition game board, playing cards, game pieces and gourmet Sugarfina candy located in small drawers.
The Sugarfina candy included in the game are Queen Frostine Pearls, Jolly Gumdrops, Mr. Mint Caramels, and a Strawberry Pink Cloud Chocolate Bar.
“Putting a spin on whimsy is what Sugarfina is known for,” said Sugarfina CEO, Scott LaPorta. “With this collaboration, we were excited to innovate the beloved childhood game while bringing a new way of candy tasting to grown-ups and children alike.”
The licensing and distribution rights for the Candy Land board game are owned by the global toy and entertainment company, Hasbro.
Hasbro delivers toys, consumer products, gaming and entertainment based on its extensive portfolio of wholly-owned and licensed brands.
Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration
