By Allison Watkinson
TLL Reporter
Levi Strauss & Co. has partnered with Oasis to launch a licensed collection that commemorates the band’s 2025 reunion tour.
The collection offers a selection of band t-shirts, long-sleeves and denim apparel with design accents like Manchester City colors, Levi’s woven brand labels from the 1990’s and vintage Oasis logo designs.
Inspired by the band’s signature Britpop style, the full range includes seven shirts with Oasis logos and three denim tops based on clothes the band members wore during the height of their fame.
The three denim tops include an X Oasis Parka inspired by lead singer Liam Gallagher’s wardrobe, an X Oasis Banded Collar shirt in Manchester City colors and a Type II Trucker jacket based on Levi’s Oasis Knebworth jacket from the band’s 1996 tour.
Formed in 1991, Oasis is a British pop band led by brothers Noel and Liam Gallagher that rose to international stardom before a notorious split during their 2009 tour.
Their reunion tour kicks off in July 2025, with sold-out shows across the UK, Canada and the US.
“We’re excited to be launching this collection timed with Oasis’ monumental return to the stage,” said Levi’s VP, Leo Gamboa. “Liam and Noel have been wearing Levi’s for decades, and this collection not only pays homage to their distinctive style but also highlights their authentic connection to the brand.”
The collection’s campaign imagery was captured by the work of photographer Michael Spencer Jones, who documented many of Oasis’ album covers throughout the 1990s.
Officially launching on July 1, the Levi’s collections will be available exclusively in European markets at the start of the band’s reunion tour – followed by a global release later in the year.
Created in 1873 by Levi Strauss & Co., Levi’s is an apparel brand that offers a wide range of clothing, denim and accessories in more than 110 countries worldwide.
Image Source: Levi Strauss & Co.
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