• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt

February 28, 2023

By Allison Watkinson

 TLL Reporter

The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films.

A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands.

As the licensing representative for We’re Going on a Bear Hunt, Merchantwise is appointing partners for a range of consumer products to launch throughout 2023 and 2024.

Caprice Australia will be the first partner to launch licensed consumer products for the brands’ licensing program in the region. The company’s collection of branded We’re Going on a Bear Hunt infant and toddler apparel is expected to hit the local retail market beginning in July this year.

“We are thrilled to be representing We’re Going on a Bear Hunt across Australia and New Zealand,” said Merchantwise’s, Kerryn McCormack.

“Caprice Australia is already on board with an exciting infant and toddler apparel collection, and we are looking forward to appointing consumer products partners for this beautiful and timeless property.”

Originally published in 1989 by Walker Books, We’re Going on a Bear Hunt is a children’s book by Michael Rosen that features illustrations by Helen Oxenbury.

In 2017, Lupus Films and Walker Productions released an animated TV special based on the We’re Going on a Bear Hunt story. The TV special is available on Amazon Prime in the US, ABC in Australia, Canal + in France, SVT in Sweden, and NHK in Japan.

“We are extremely excited to be partnering with Merchantwise for this timeless property,” said Walker Books’ licensing director, Pindy O’Brien. “Their expertise and knowledge of the market will accelerate its success! We are thrilled with Caprice’s appointment.”

The Walker Books Group is an independent publisher of books and content for children. The international group includes Walker Books UK, Candlewick Press, and Walker Books Australia.

Filed Under: Editorial, Open Content, Books, Top Story, TLL, Recent Headlines, Archive, Articles, ANZ, Featured, Publishing, Entertainment

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in