By Allison Watkinson
TLL Reporter
Panera Bread and the Holler and Glow beauty brand have launched a licensed lip balm duo called S’Mac and Cheese.
Inspired by Panera’s Mac & Cheese Bread Bowl menu item, the lip balm duo features two scents designed to smell like mac & cheese and fresh baked bread.
“At Holler and Glow, we live for bold, playful beauty that doesn’t take itself too seriously—so when Panera came to us with the idea of turning Mac & Cheese into a lip balm, we said, yes, please (and make it extra cheesy),” said Holler and Glow founder, Thea Green. “This collab is the perfect mix of comfort food, nostalgia and beauty-meets-banter. It’s unexpected, joyful, and totally irresistible—just like a bread bowl full of mac & cheese.”
The collaborative beauty product is crafted with Holler and Glow’s signature glossy, non-stick formula and infused with hydrating vitamin E.
Developed for National Mac & Cheese Day, the co-branded pack includes one golden S’Mac My Day lip balm, one brown Get That Bread lip balm and a spoon-shaped applicator.
“For our first foray into the beauty world, it only made sense to start with a Panera classic – mac & cheese and bread bowl—reimagining it as a playful, scent-sational lip balm duo,” said Panera Bread chief marketing officer, Mark Shambura. “Could we have gone with the strawberry on our beloved summer seasonal salad? Of course. Ultimately, we decided to offer an unexpected, yet iconic, pairing that is a perfect way for the Panera obsessed to bring a taste of an all-time favorite menu item into their everyday routine.”
The limited-edition S’Mac and Cheese lip balm duo officially launched through Amazon and the Panera Shop on July 9, 2025.
Founded in 2017, Holler and Glow is a beauty brand that creates its products using insights from TikTok and Instagram to identify key consumer trends.
All of Holler and Glow’s skincare, fragrance and cosmetics are made with 100% vegan and cruelty-free ingredients. The brand is also known for its clean beauty formulations that focus on avoiding harmful additives such as phthalates, parabens and formaldehyde donors.
Part of Panera Brands, Panera Bread is a fast casual café franchise that operates a network of nearly 2,200 café locations across North America.
Photo Source: PRNewsfoto/Panera Bread.
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